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Fujifilm GFX50S II mirrorless camera| Popular Photography

Fujifilm GFX 50S II

This week, Fujifilm introduced a new model in its GFX, medium-format line of cameras—the Fujifilm GFX50S II—which has a remarkably low sticker price. A “cheap” medium-format mirrorless digital camera sounds like an oxymoron. But, the new 51.4-megapixel GFX50S II, which will be available in late next month, will cost just $3,999. The company also announced a new lens— GF35-70mmF4.5-5.6 WR lens—which will be sold as a kit with the new GFX50S II for $4,499.

Now, the very large size of medium-format sensors is a good thing–since they’re larger than sensors found in, say, full frame mirrorless cameras. That helps image quality when it comes to noise and also creates a unique depth of field effect smaller sensors can’t necessarily replicate.

Fujifilm GFX 50S II with lens
The form factor hasn’t changed that much from its predecessors. Fujifilm

But the bad news is this–such a budget-style, high-end camera will almost always have compromises, as this one does: In essence, the company itself said that this camera is essentially a GFX100S camera body with an older 51-megapixel medium-format sensor (instead of the newer 102MP sensor in the current GFX100S). In tech, “older” rarely if ever means better. 

So, where are the compromises? One drawback is that the autofocus lacks phase-detect AF, and instead, uses contrast AF, which is not as robust and quick at focusing as phase detection. The company notes that they’ve updated various elements within the contrast AF system—such as Far AF tracking and Face/Eye detection—but by and large, many photographers, particularly those who are shooting active subjects, may not find this model a very good value. Of course, if you’re shooting

Fujifilm GFX 50S II back
The tilting screen makes it simpler to shoot from odd angles. Fujifilm

It also shoots at just 3 frames per second in burst mode, which is another issue for those shooting action. (By contrast, the GFX100 and GFX100S capture 5 fps.) 

Features are similarly limited when it comes to video. The GFX50S II captures video at only Full HD resolution at just 30 fps.

However, on the upside, it does come with in-body image stabilization (IBIS), which the company rates as having up to 6.5 stops of compensation. And you can also shoot at a high-resolution—205MP—using its pixel-shift multi-shot technology. 

GF35-70mmF4.5-5.6 WR
The GF35-70mmF4.5-5.6 WR will come as a kit lens for the body. Fujifilm

The new kit lens, the GF35-70mmF4.5-5.6 WR, is weather-resistant and lightweight and has a 35mm-equivalent focal length range of 28-55mm. 

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Fujifilm Announce Fujifilm GFX50S II Medium Format Mirrorless Camera

Fujifilm Announce Fujifilm GFX50S II Medium Format Mirrorless Camera

Fujifilm GFX 50S II

Fujifilm has introduced the Fujifilm GFX50S II which updates the Fujifilm GFX50S and comes with a more affordable price point, even when paired with the GF 35-70mm F/4.5-5.6 WR kit lens. 

The GFX 50S II features a 51.4MP large-format sensor, X-Processor 4, 5-axis in-body image stabilisation (IBIS), improved AF, a ‘Pixel Shift Multi-Shot’ function and 19 Film Simulations. 

Fujifilm GFX 50S II Key Features:

  • 51.4-megapixel sensor
  • X-Processor 4
  • Fujifilm GF lens mount
  • Electronic viewfinder (EVF)
  • 3.2inch screen
  • 19 types of Film Simulation
  • Weather and dust resistant system
  • Top LCD screen
  • Simplified design with PSAM dial 
  • Improved AF
  • 5-axis in-body image stabilisation (IBIS) 


Pricing & Availability

The GFX 50S II will be available from late September in the following options: 

  • Fujifilm GFX 50S II Body Only £3,499
  • Fujifilm GFX 50S II with GF 35-70mm F/4.5-5.6 WR lens £3,899 


To view images captured with the GFX 50S II, take a look at our hands-on review: Fujifilm GFX 50S II Hands-On Review With Sample Photos


Fujifilm GFX 50S II Hands-On Photos of Equipment


Fujifilm GFX 50S II Photos of Equipment


From FujiFilm UK:

Fujifilm GFX 50S II

FUJIFILM Corporation (President: Teiichi Goto) is pleased to announce that the “FUJIFILM GFX50S II” (GFX50S II) will be released in late September 2021 as the latest addition to the GFX Series of mirrorless digital cameras equipped with a large format sensor.

The GFX50S II packs the 51.4MP large-format sensor to boast an incredible image-resolving power, capturing every detail in sharpness across the frame. Light is recorded to the pixel which is 1.7 times that of a full-frame sensor to achieve a wide dynamic range and a high signal-to-noise ratio. The resulting image reproduces deep tonality and texture from shadows to highlights and delivers image clarity with minimal noise even when taken in low light. One of the strengths of the large format sensor is its ability to produce a very shallow depth of field. It is complemented by GF lenses’ edge-to-edge sharpness to accentuate the main subject against a blurred background for added three-dimensional definition.


Fujifilm GFX 50S II


The camera is innovatively designed for added groundbreaking mobility so that users can explore its exceptional image quality in a broad range of shooting fields. It integrates the high-speed image processing engine “X-Processor 4” and the latest algorithm with an autofocus system with an enhanced refresh rate to seize a decisive shutter opportunity. Another powerful feature is its five-axis in-body image stabilization(IBIS) mechanism that provides up to 6.5 stops of anti-shake advantage, the highest in the history of the GFX Series, to compensate for camera shakes during hand-held shooting and minimize motion blur in low light or in outdoor settings where a tripod cannot be used. 

Despite carrying an impressive array of key devices, the camera comes in a compact form factor, weighing approximately 900g. Enjoy exceptional image quality in great portability, afforded by its size equivalent to full-frame cameras. The GFX50S II brings the premium world of large-format image quality closer than ever before with its advanced AF, high-performance In-Body Image Stabilization (IBIS) and compact lightweight body, superior to conventional medium-format cameras in every sense.


Fujifilm GFX 50S II


Superior image quality delivered with the use of a unique 51.4MP large-format sensor

  • The GFX50S II is equipped with a 51.4MP large format sensor, which delivers incredible image resolution when combined with a GF lens.
  • The camera uses a specialized design that uses smaller light-collecting micro lenses on the sensor to create a wider gap between adjacent pixels, thereby boosting light resolution per pixel for added image sharpness.
  • Having a larger light-receiving area per pixel results in excellent ISO sensitivity, dynamic range and tonality, controlling highlight/shadow clipping while conveying the subject’s texture, definitions and even the atmosphere of the scene in precise details.
  • The ability of the large format sensor to produce a very shallow depth-of-field renders background out of focus beautifully, adding definitions to the subject and drawing attention to where the photographer intended.


Variety of Film Simulations

The GFX50S II comes with as many as 19 Film Simulations, including “Nostalgic Neg.,” developed for the launch of the GFX100S and characterized by high saturation and soft tonality. Use Film Simulation presets, designed for various subject types and scenes, while checking how they affect the final image in Live View.


Compact 5-axis In-Body Stabilization delivering up to 6.5-stops of Vibration Reduction

  • The GFX50S II features a five-axis image stabilization mechanism that provides up to 6.5 stops of advantage, the highest in the history of the GFX Series. This has been made possible with the use of a high-performance gyro sensor and accelerometer that can detect motions at high accuracy. The gyro sensor has been structured to boost its detection accuracy for precise image stabilization.
  • This camera revolutionizes the way conventional medium-format digital cameras are used. Rather than being mounted on a tripod for slow and careful shooting, the GFX50S II can produce superior image quality hand-held with image stabilization.


Fujifilm GFX 50S II

Fast and high-precision AF thanks to the high-speed processing engine and latest algorithm

  • The GFX50S II’s fast and high-precision AF system is assisted by the powerful devices such as large-format high-resolution sensor, high-speed image processing engine “X-Processor 4” and image stabilization mechanism, operated with the latest algorithm. During the contrast-detection process for AF, the built-in powerful image stabilization mechanism controls sensor motion blur to add speed and accuracy to the AF performance, ensuring to capture the decisive photo opportunity in any conditions. 
  • The GFX50S II uses the X-Processor 4 and the latest algorithm that improves AF’s refresh rate. This results in more accurate autofocus in Face / Eye Detection compared to a previous model, The ability to quickly attain focus despite using the large-format sensor with a shallow depth of field, assists users greatly when shooting portraits with movements. 


Innovative compact and lightweight body for advanced mobility

  • The use of the compact and powerful in-body image stabilization (IBIS) mechanism and shutter unit has been combined with an optimized layout of various devices to achieve a logic-defying compact body for a large-format camera, weighing approximately 900g and measuring 104.2mm high and 87.2mm deep.
  • The grip has been shaped so that the camera sits comfortably in the hand, ensuring comfort by significantly reducing hand strains when using a large zoom lens, for example.
  • The casing is made of highly rigid magnesium alloy. Added thickness around the base of the lens mount, which is subject to greater load in particular, has made the camera body highly robust. The GFX50S II is also weather-sealed at 60 locations to offer dust- and moisture-resistance and the ability to operate in temperatures as low as -10℃. The camera’s exceptional portability is coupled with its robustness in all shooting situations to expand the world of ultra-high-resolution photography.


Fujifilm GFX 50S II

Easy operability for a smooth shooting experience

  • The top panel features the Mode dial, typically seen in many digital cameras so that users can handle the camera in a familiar fashion. It offers six customizable positions C1 – C6, allowing users to register their choice of functions to each of the positions and activate them quickly for a smooth photoshoot.
  • There is a selector on the top panel to instantly switch between the still and video modes for added convenience.
  • The use of a flat-shaped Focus Lever reduces physical discomfort even after extended use. It responds with enhanced sensitivity when moving the focus point, allowing users to attain focus at the intended location quickly.
  • The 1.8-inch sub LCD monitor with excellent visibility is found on the top panel, displaying key EXIF settings such as shutter speed, aperture, ISO sensitivity and exposure. Additional information displayed includes the number of frames remaining when shooting stills and the remaining filing duration when recording video. The display can be customized for added convenience.
  • On the rear panel is a 3.2-inch main LCD monitor with 100% coverage. It can tilt in three directions to enable high- and low-angle shooting, for which the electronic viewfinder (EVF) cannot be easily used.


“Pixel Shift Multi-Shot” function to capture and generate 200MP images free of false colour

  • The GFX50S II features the Pixel Shift Multi-Shot function, capable of creating 200MP images free of false colour presentation. The ability to reproduce a photo subject’s colours, texture and even its atmosphere in the finest of details makes the camera a perfect choice for archiving. Large artworks and historical artefacts, previously difficult to photograph in detail because of their size, can be captured in precise details in edge-to-edge clarity.
  • This function uses the camera’s IBIS to shift the image sensor by 0.5 pixel to incrementally record 16 RAW images and combine them into a single Digital Negative (DNG) RAW file in the software “Pixel Shift Combiner,” producing an ultra-high-definition 200MP image. The high pixel count leads to an astonishing level of tonality and three-dimensional definitions for edge-to-edge clarity.
  • The image sensor is shifted in high precision to ensure that each pixel records image data in red, green and blue, completely eliminating false colour and recording the subject inaccurate colour information.
  • The function can be configured to produce 51.4MP images, which are easier to handle, free of false colour.

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New Fujifilm GFX50S II and 35-70mm lens: medium format for under £4000

New Fujifilm GFX50S II and 35-70mm lens: medium format for under £4000

Five years after Fujifilm revolutionised digital medium format with the original GFX 50S, the firm has brought it to a more accessible price point then ever before. Where its predecessor cost £6,200, the new GFX50S II will be just £3,500 body-only, or £3,900 with a new matched GF 35-70mm F4.5-5.6 WR kit zoom. This brings it into a similar league as high-end full-frame models such as the Sony Alpha 7R IV. In effect, the GFX50S II replaces the rangefinder-style GFX 50R in Fujifilm’s line-up, which is no longer in production.

New Fujifilm GFX50S II and 35-70mm lens: medium format for under £4000 1

The GFX50S II uses the same body as the GFX100S

Fujifilm has achieved this feat by taking the same 50MP sensor as used by the GFX 50S and 50R, and placing it onto the exact same body as the 102MP GFX100S that it launched earlier this year. So you get the same photo and video capabilities as those older 50MP models, including 3 frames per second shooting, and a standard sensitivity range up to ISO 12,800.  Unusually for a modern camera, video recording is limited to Full HD resolution.

But you also get the many of the highlights of the GFX100S, with the compact SLR-shaped body including 5-axis in-body stabilisation, a screen that tilts in three directions, and a large top-plate status panel.

New Fujifilm GFX50S II and 35-70mm lens: medium format for under £4000 2

The new GF 35-70mm F4.5-5.6 WR zoom employs a compact retracting design

Meanwhile, the new GF 35-70mm F4.5-5.6 WR is specifically designed to bring the cost of entry to the GFX system as low as possible. Along with its relatively small maximum aperture, it forgoes an aperture ring to keep costs down, while a retracting design allows it to take up less space in your bag. In terms of optical quality, though, Fujifilm claims that it’s still fully capable of matching the demands of the 102MP sensor.

New Fujifilm GFX50S II and 35-70mm lens: medium format for under £4000 3

For full details of the Fujifilm GFX50S II and GF 35-70mm F4.5-5.6 WR, see our Hands-on First Look review.

Fujifilm has also added three new lenses to its GF roadmap. Firstly, the GF 20-35mm wideangle zoom will offer a 16-28mm equivalent range, and should appear some time in 2022. Then in 2023 the firm plans to introduce a GF 55mm F1.7, which will be a large-aperture standard prime equivalent to 44mm in full-frame terms.

Finally, the firm says it is developing a tilt-and-shift lens to meet the expectations of professional photographers. It hasn’t specified a focal length, but mentions architectural photography as a primary application, which could suggest a wideangle optic somewhere around the 30mm mark.

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Fujifilm Unveils 51.4MP GFX50S II Medium Format Camera

Photo of Fujifilm GFX50S II with sensor

Fujifilm just unveiled the latest addition to its GFX medium format camera line: the GFX50S II. The Fujifilm GFX50S II features a 51.4MP medium-format sensor, in-body image stabilization (IBIS) and the company’s X-Processor 4.

The new Fujifilm GFX50S II is similar in size and design to the relatively compact 102MP Fujifilm GFX100S, which was announced earlier this year, effectively becoming that camera’s lower resolution twin. The Fujifilm GFX50S II will also be less expensive than the GFX100S, retailing for $3999, when it goes on sale on October 21, 2021. The GFX100S sells for $5999.

Photo of Fujifilm GFX50S II back


Here’s a rundown of some of the key features of new Fujifilm GFX50S II, which is the follow-up to the original and more expensive ($5499) GFX50S from 2017:

  • 51.4MP medium format sensor
  • In-body image stabilization (IBIS) offering up to 6.5 stops of shake reduction
  • X-Processor 4
  • Updated Contrast Rapid AF (autofocus) with reported faster focusing of 0.272s
  • Upgraded Far AF tracking and face/eye detection
  • Improved low-light performance and better dynamic range than previous model, according to Fujifilm
  • Pixel Shift Multi Shot feature that can capture 205MP images
  • 3 frames per second continuous shooting with AF-C
  • Full HD (1080p) video capture at 30p
  • Small and lightweight magnesium alloy camera build (similar to the GFX100S) with some weather sealing
  • Adds Nostalgic Negative film simulation mode
  • 3.2-inch, 3-way tilt screen on back with 2.36M dot of resolution
  • Dual UHS-II SD Card slots

The Fujifilm GFX50S II will also be available as a kit with the new GF 35-70mm F4.5-5.6 WR lens for $4495.

Photo of Fujifilm GFX50S II with lens

Photo of Fujifilm GFX50S II with tilt screen

Photo of side of Fujifilm GFX50S II

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Fujifilm GFX50S Mark II Coming in September, To Cost $4,000: Report

Fujifilm GFX50S Mark II Coming in September, To Cost $4,000: Report

Fujifilm GFX50S Mark II Coming in September, To Cost $4,000: Report 4

A new report suggests that Fujifilm’s next medium format camera will be announced this September. The GFX50S Mark II is expected to look identical to the GFX100S and cost $4,000.

According to a report on FujiRumors that the publication is putting a high-degree of certainty behind, the camera will start shipping in September. Also of note, the publication believes that despite rumors stating the camera would be announced on August 27, FujiRumors does not believe this to be the case.

The Fujifilm GFX50S Mark II is expected to use the exact same body as the GFX100S and as such will feature in-body image stabilization (IBIS). Its inclusion is noteworthy because the camera is expected to cost significantly less than the GFX100S and any other GFX50 camera at $4,000, which is extremely aggressive for Fujifilm. If true, it would put a camera with a very large, 50-megapixel sensor stabilized with IBIS at a lower price than some full-frame cameras like the 50-megapixel Sony Alpha 1. It would be comparable in price to the Canon EOS R5.

While its utility would certainly be different than both those cameras, the sheer size of the sensor grants photos a “look” that is difficult to match with full-frame cameras.

The original GFX50S was announced five years ago in 2016 and became available the following year. Given its age and the fact that the GFX100 has seen two iterations in that time — the GFX100S and the GFX100IR — it is certainly due for a refresh. At the time, Fujifilm touted it as a new Fujifilm G format sensor that measured 43.8×32.9mm and offered 51.4-megapixels of resolution.

“It’s a fantastic landscape camera, but it’s not just a landscape shooter. It’s good for other stuff like portraits,” Kai Wong said in his review. “It’s just as versatile as any other camera.”

It still sells for $5,500 which is $1,500 more than the rumored price for its successor, and if IBIS does indeed come to the system in its second iteration, its lauded versatility will only become more impressive.

While a new camera would be nice to see, Fujifilm, like most electronics manufacturers, has been struggling to produce enough products to meet demand with its current offerings. In February, the company issued a formal note that it was unable to make enough GFX100S cameras to meet market demand, an issue that still plagues the camera five months later. Even if the company does release the GFX50S Mark II in the fall, it will likely prove quite difficult to obtain one for some time.

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